The maximum percentage of market potential that an individual firm can expect to obtain for a specific product is the
A) sales forecast.
B) market potential.
C) company sales potential.
D) company sales objective.
E) market share goal.

Question

Quizplus · Accepted Answer

Company sales potential refers to the maximum share or percentage of market potential that an individual firm can expect to capture or obtain for a specific product. This considers the company's resources, competition, and market conditions.

The Maximum Percentage of Market Potential That an Individual Firm