Frito-Lay Snack Foods is currently conducting market segmentation studies. For several segments, they have completed competitive assessments and cost estimates. The next major step they must take is to
A) determine which segmentation variables to use.
B) develop market segment profiles.
C) identify the appropriate targeting strategy.
D) select specific target markets.
E) develop sales forecasts.

Question

Quizplus · Accepted Answer

After completing competitive assessments and cost estimates for several segments, the next major step for Frito-Lay Snack Foods would be to select specific target markets. This involves evaluating the attractiveness of each segment and then deciding which ones to target based on factors such as market size, growth potential, and competitive environment. Once target markets have been selected, the company can then develop marketing strategies and sales forecasts for each one.

Frito-Lay Snack Foods Is Currently Conducting Market Segmentation Studies