It is likely that during the fifth Step of the target market selection process, marketers will decide not to enter and compete in any market segments.

Question

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In the fifth step of the target market selection process, marketers evaluate the attractiveness of each market segment and decide whether or not to enter and compete in each segment. It is possible that marketers will decide not to enter any market segments if they do not find any segments that are attractive enough.

It Is Likely That During the Fifth Step of the Target