Wade is puzzled by the recent decrease in sales at one of the Auto Zone locations for which he is the regional manager. He knows that new car sales are down by reading the paper, so he thinks that people should be driving more used cars, which need repairs. Wade knows that he needs to find out why customers are coming to the stores in his area, and the best way to approach this problem and obtain accurate information is to use:

Question

Quizplus · Accepted Answer

The marketing research process is the best way to approach this problem and obtain accurate information because it involves gathering data from customers to understand their needs and wants. This data can then be used to develop strategies to increase sales.

Wade Is Puzzled by the Recent Decrease in Sales at One