Students from a marketing research class are involved in a project about the level of sleep, exercise, and stress which individuals experience. They have decided to collect data from three student-center areas on campus. When they analyze their data they find the responses are very similar across the three areas. The students feel comfortable they have achieved with regard to their data.

Question

Quizplus · Accepted Answer

The students have achieved reliability because the responses are consistent across the three areas, indicating that the data collection method produces stable and consistent results.

Students from a Marketing Research Class Are Involved in a Project