Cover Girl believes that sales of one of its lipstick lines have fallen due to the introduction of a new color palette. However, in order to best determine the impact of the color palette, Cover Girl should conduct a(n) before proceeding with this tentative hypothesis.

Question

Quizplus · Accepted Answer

Exploratory research is used to gain insights into a problem and generate hypotheses. In this case, Cover Girl needs to conduct exploratory research to better understand the impact of the new color palette on lipstick sales before proceeding with their tentative hypothesis.

Cover Girl Believes That Sales of One of Its Lipstick