Kristen is the new marketing manager for the footwear division of her company and is currently planning next season's product lines. She needs to gain access to data about recent purchasing patterns in the industry, but has a limited budget and time. Which type of data would be the best choice for Kristen to use in this situation?

Question

Quizplus · Accepted Answer

Secondary data is cost-effective and time-efficient as it involves using existing data collected by others, which can provide insights into recent purchasing patterns without the need for extensive resources.

Kristen Is the New Marketing Manager for the Footwear Division