The manager of Mega Market, an online store, is interested in asking consumers what they think about the store's new web page and expanded product selection. If the manager would like to obtain a high response rate while avoiding interviewers' travel expenses and have the study conducted as quickly as possible, which data collection method should be recommended?

Question

Quizplus · Accepted Answer

A telephone survey allows for quick data collection without the need for travel, and it typically yields a higher response rate compared to mail surveys.

The Manager of Mega Market, an Online Store, Is Interested