Emily Dawson and seven other people were hired by Encare to discuss a new product idea proposed by the firm. Researchers observed the interaction of the group. During the discussion, Emily was annoyed that Jack, another participant, seemed to "hog" the discussion and didn't give others a chance to speak. This is an example of a problem when using .

Question

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Focus group interviews can sometimes be dominated by one or more participants, which can skew the discussion and limit input from others, as seen in the scenario with Emily and Jack.

Emily Dawson and Seven Other People Were Hired by Encare