Nathan, a marketing manager for Casual Express, a retail clothing store chain, wants to use observation methods to gather information about shopping behavior. Which of the following should Nathan know about observation methods of data collection?
A) Observation uses secondary sources of data.
B) Observation depends on mall interviews.
C) Observation avoids direct contact with subjects.
D) Observation focuses on open-ended questions.
E) Observation works best for telephone surveys.
Correct Answer:
Verified
Q83: Cameras, counting machines, and scanners are used
Q88: In the process of conducting marketing research,
Q94: Marketing researchers typically favor because they are
Q95: Kelsey thinks she will be able to
Q97: Carlos was given the task of conducting
Q99: A survey question that requires a yes
Q100: Emily Dawson and seven other people were
Q102: A(n) is a collection of information arranged
Q111: Suppose that a retail store conducts a
Q116: Which of the following statements about conducting
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents