In order to develop a new drink dispenser, a soft drink company collected information on the soda-drinking habits of individuals in several different age groups, new technologies for dispensing liquids from vending machines, and the sales of its "fountain" syrup for national restaurant chains to use in their soda machines. The soft drink company's collection of this information is an example of , while the examination of its impact on the potential for the new dispenser is an example of .

Question

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Environmental scanning involves collecting information about external factors that could impact a business, while environmental analysis involves examining this information to understand its implications.

In Order to Develop a New Drink Dispenser, a Soft