Nabisco, a Biscuit Manufacturing Company, Learned That Health-Conscious Consumers Preferred

Nabisco, a biscuit manufacturing company, learned that health-conscious consumers preferred lower fat snack and lower-carbohydrate foods. At the same time, the company saw sales of such products slumping and was careful not to launch any new varieties of these products for a while. Which of the following best describes this biscuit company's action?

A) Environmental scanning
B) Environmental marketing
C) Push marketing
D) Market segmentation
E) Environmental analysis