Publix Supermarket is revising its marketing plan for the upcoming quarter. It typically focuses on its wide variety of products and its high quality customer service, having very few weekly "sales." However, during the upcoming quarter, Publix plans to focus on price and value, and promote weekly "values" instead. Hence, this supermarket is most likely in:

Question

Quizplus · Accepted Answer

Publix's shift to focus on price and value, promoting weekly "values," suggests they are responding to a recession, where consumers are more price-sensitive and looking for cost savings.

Publix Supermarket Is Revising Its Marketing Plan for the Upcoming