UPS Inc Is Considering Its Distribution Strategy for the Next Five

UPS Inc. is considering its distribution strategy for the next five years. As part of the strategy development, UPS Inc. is investigating the use of radio frequency identification, consumer payments through smart phones, Facebook, and Twitter and how they might use these to interface with their customers. UPS is most likely engaging in:

A) product differentiation.
B) monopolistic competition.
C) technology assessment.
D) distinctive promotional methods.
E) innovative marketing.