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After a Newspaper Reported That a Pharmaceutical Giant Was Aware

Question 130

Multiple Choice

After a newspaper reported that a pharmaceutical giant was aware that its arthritis-fighting drug could cause heart problems and still continued to sell the drug, the firm's stock plummeted and hundreds of lawsuits were filed against the company. This demonstrates what can occur if firms ignore:


A) marketing citizenship.
B) sociocultural forces.
C) environmental causes.
D) social responsibility.
E) laws regulating car design.

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