Bridgewater, Inc. produces its industrial components in several developing countries outside the United States. One of Bridgewater's customers is Craft Care, who uses Bridgewater components in the production of child car seats. Recently, there was a recall of Craft Care's car seats due to serious injuries, which the company has traced back to Bridgewater's components. If Bridgewater knew about the faulty components, but failed to notify Craft Care, it would have been engaging in unethical behavior with regard to which of the following marketing issue areas?

Question

Quizplus · Accepted Answer

Bridgewater's failure to notify Craft Care about the faulty components is an unethical behavior related to product issues, as it directly concerns the quality and safety of the product being supplied.