Galaxo Hotels, an international chain of full service hotels, aims to have at least 90 percent of its customers express that they had memorable and satisfying experiences at the hotels. This is an example of .
A) implementing the marketing mix
B) maintaining corporate identity
C) a marketing objective
D) a marketing strategy
E) a mission statement

Question

Quizplus · Accepted Answer

This is a marketing objective because it is a specific goal that Galaxo Hotels aims to achieve in terms of customer satisfaction.

Galaxo Hotels, an International Chain of Full Service Hotels, Aims