Which of the following is a characteristic of a marketing objective?
A) It is consistent with both business-unit and corporate strategies.
B) It is a verbal agreement, not in writing.
C) It is not written in measurable terms.
D) It does not specify a time frame for its accomplishment.
E) It clearly identifies how the marketing strategy will be implemented.

Question

Quizplus · Accepted Answer

A marketing objective should align with the overall business-unit and corporate strategies to ensure coherence and direction in achieving broader organizational goals.

Which of the Following Is a Characteristic of a Marketing