Firms that truly adopt the marketing concept develop a distinct organizational culture based on a shared set of beliefs that makes customers' needs the pivotal point of the firm's decisions about strategy and operations.

Question

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This is a true statement. Firms that adopt the marketing concept prioritize the needs and wants of customers and use this as a foundation for their operations and decision-making processes. This customer-centric approach is reflected in the values and beliefs of the organization, leading to a distinct culture.

Firms That Truly Adopt the Marketing Concept Develop a Distinct