What is meant by the term "relationship marketing"? How does relationship marketing affect a customer?

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The Answer is Relationship marketing refers to "long­term, mutually beneficial arrangements in which both the buyer and seller focus on value enhancement through the creation of more satisfying exchanges." Relationship marketing continually deepens the buyer's trust in the company, and as the customer's confidence grows, this, in turn, increases the firm's understanding of the customer's needs. Buyers and marketers can thus enter into a close relationship in which both participate in the creation of value.

What Is Meant by the Term "Relationship Marketing"? How Does