The Marketing Concept Is Best Defined As

The marketing concept is best defined as:

A) a customer's subjective assessment of benefits relative to costs in determining the worth of a product.
B) a philosophy stating that an organization should try to satisfy customers' needs through a coordinated set of activities that allows the organization to achieve its goals.
C) the performance of business activities that direct the flow of goods and services from producer to customer or user.
D) a philosophy stating that an organization should attempt to accomplish its goals with no regard for the needs of customers.
E) the inclusion of marketing activities in the activities of an organization.