Guerrilla marketing consists of activities that are non-traditional, grassroots, and captivating, which gain consumers' attention and build awareness of the company.

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Guerrilla marketing involves unconventional, innovative, and low-cost marketing tactics aimed at obtaining maximum exposure for a product or brand. These activities are designed to create a memorable experience for consumers, often through surprise, creativity, and unconventional strategies that engage people at a grassroots level.

Guerrilla Marketing Consists of Activities That Are Non-Traditional, Grassroots, and Captivating