Effective guerrilla marketing tactics appeal to emotion and create drama.
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Q17: Entrepreneurs frequently stumble in their marketing, because
Q18: The three primary types of sales promotion
Q19: Distribution is not as problematic for service-based
Q20: Price promotions are short term and use
Q21: Positioning describes a company's offering relative to
Q23: The core product is_, while the augmented
Q24: Guerrilla marketing consists of activities that are
Q25: Early stage companies often find it necessary
Q26: Studies show that accurate pre-venture market analysis
Q27: In addition to acquiring and retaining customers,
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