How did Montgomery Ward and, later on, Richard W. Sears and Alvah C. Roebuck connect rural Americans with corporate retail?

Question

Quizplus · Accepted Answer

Montgomery Ward and later Sears and Roebuck utilized mail order catalogues to reach rural Americans, allowing them to purchase goods that were otherwise unavailable in their local areas. This method revolutionized retail by connecting rural consumers with a wide range of products directly from manufacturers.

How Did Montgomery Ward And, Later On, Richard W