Thompson Company executives are planning a $5 million advertising campaign. The expense of this advertising campaign should be recognized when:

Name: Thompson Company executives are planning a $5 million advertising campaign. The expense of this advertising campaign should be recognized when:
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The expense should be recognized when the commercials are broadcast, as this is when the service is actually received and the benefit is realized, according to the matching principle in accounting.

Thompson Company Executives Are Planning a $5 Million Advertising Campaign