A voting point refers to which of the following?
A) the cost to advertisers to reach each one thousand people watching a particular program
B) one percent of the 112.8 million households in the U.S. tuned in to a particular program
C) the ranking of television news programs based on the number of households that are tuned in
D) points awarded to television programs by viewers based on a representative probability sample of U.S. households
Correct Answer:
Verified
Q4: What do Postman and Powers man when
Q5: "Cost per thousand" refers to the cost
Q6: Postman and Powers argue that "commercials are
Q7: Production of a short commercial can cost
Q8: On average, Americans are exposed to approximately
Q9: A rating point is worth about _for
Q10: Discuss how advertising aims to get consumers
Q11: The demographic profile of news program viewers
Q13: Discuss at least three strategies advertisers employ
Q14: Advertising fees are reduced based on estimates
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents