Demographics are used in business marketing principally to accomplish the following:
A) Predict changes in the age structure
B) Find the people who will buy a given product
C) Avoid expensive litigation related to discrimination
D) Reposition declining industries

Question

Quizplus · Accepted Answer

Demographics help businesses identify and target specific groups of consumers who are most likely to purchase their products, allowing for more effective marketing strategies.

Demographics Are Used in Business Marketing Principally to Accomplish the Following