Sally finds herself very attracted to Howard, but her friend Beth finds Howard repulsive. A social exchange theorist would say that Sally and Beth have different___________ .

Question

Quizplus · Accepted Answer

Social exchange theory posits that individuals assess relationships in terms of costs and benefits. The "comparison level" refers to the standard by which a person evaluates the rewards and costs of a given relationship against what they believe they deserve or could attain elsewhere. Sally and Beth have different comparison levels, which explains their differing views on Howard.

Sally Finds Herself Very Attracted to Howard, but Her Friend