Non-profit businesses can benefit from the establishment of a formal customer retention program because:

Question

Quizplus · Accepted Answer

Non-profit businesses, like their for-profit counterparts, need to retain customers (or donors, members, etc.) for sustained success. A formal customer retention program can help because non-profits may lack the resources for monetary incentives and because customers/donors are always considering the best use of their resources, making retention efforts crucial.

Non-Profit Businesses Can Benefit from the Establishment of a Formal