__________information focuses on lifestyles, modes of living, needs, motives, attitudes, reference groups, culture, social class, family influences, hobbies, political affiliation, and so on.
A)Demographic
B)Psychographic
C)Firmographic
D)None of the above

Question

Quizplus · Accepted Answer

Psychographic information encompasses aspects related to an individual's lifestyle, attitudes, interests, and values, which includes all the elements mentioned such as modes of living, needs, motives, attitudes, reference groups, culture, social class, family influences, hobbies, and political affiliation.

__________Information Focuses on Lifestyles, Modes of Living, Needs, Motives, Attitudes