Recall the Application about the new vending machine developed by Coca -Cola that charges a higher price for soft drinks when the weather is hot to answer the following question(s).
-Recall the Application. When the Coca-Cola Company developed new vending machines that could sense heat and charge a higher price, it was:
A)segmenting its market into consumers with different demand elasticities.
B)preventing resale of its product.
C)violating a patent.
D)all of the above

Question

Quizplus · Accepted Answer

The vending machine's ability to charge different prices based on temperature is a form of price discrimination, which involves segmenting the market based on consumers' demand elasticities.

Recall the Application About the New Vending Machine Developed by Coca