Public Broadcasting, in its fund drives, often appeals to viewers by saying, "without you, there will be no Big Bird." This is likely to ________ the free-rider problem and lead to a ________ level of contribution to the public good.
A) increase; smaller
B) increase; larger
C) reduce; smaller
D) reduce; larger

Question

Quizplus · Accepted Answer

This statement aims to reduce the free-rider problem by making individuals feel personally responsible for the continuation of the service (in this case, programming like "Big Bird"). By doing so, it encourages a larger level of contribution to the public good, as people are more likely to donate if they believe their contributions are crucial.

Public Broadcasting, in Its Fund Drives, Often Appeals to Viewers