Which of the following companies is most likely to have a true understanding of customer wants and needs
A) Harlose Suits, where customer benefit packages include more order qualifiers than order winners
B) Magnira Jewelry, where all customers are provided with the same type of jewelry
C) Blyrie Apparels, where customers are segmented into groups based on buying behavior and demographics
D) Scorla Automobiles, where customers are provided with low quality products at prices slightly lower than the standard prices

Question

Quizplus · Accepted Answer

Blyrie Apparels segments customers based on buying behavior and demographics, indicating that they are trying to understand their customers' wants and needs. Harlose Suits has more order qualifiers than order winners, which may indicate that they are not fully meeting customer needs. Magnira Jewelry providing all customers with the same type of jewelry does not necessarily show an understanding of individual customer wants and needs. Scorla Automobiles providing low-quality products at lower prices may attract customers solely based on price, rather than meeting their actual needs.

Which of the Following Companies Is Most Likely to Have