In the context of the servicescape, in the service-delivery system design, building footprints are examples of:
A) ambient conditions.
B) artifacts.
C) spatial layout and functionality.
D) signs and symbols.

Question

Quizplus · Accepted Answer

Building footprints are physical elements that define the spatial layout of the service environment and contribute to its functionality, making them an example of spatial layout and functionality in the servicescape. Ambient conditions refer to the background environment, such as lighting and temperature. Artifacts include decorative elements and objects in the environment. Signs and symbols are visual or auditory cues that convey information.

In the Context of the Servicescape, in the Service-Delivery System