To gain popularity, a candidate might claim that all the polls show that he or she is ahead in the race. People who want to support the winner may back this candidate despite their true feelings. This is often called the effect.

Question

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The "bandwagon" effect refers to the phenomenon where people do something primarily because others are doing it, regardless of their own beliefs, often to be on the winning side.

To Gain Popularity, a Candidate Might Claim That All the Polls