Which of the Following Statements Is Accurate

Which of the following statements is accurate?

A) Campaign managers typically assert that they use negative advertising because it works.
B) Negative TV ads never work.
C) The more negative the TV ad, the less likely it is to get free media coverage.
D) Negative ads are less likely to focus on substantive political issues and thus they do a poorer job of informing the voters about important campaign issues than positive ads do.
E) Negative TV ads are less likely than positive ads to grab the viewers' attention and make an impression.