George is analyzing the market for his bagel business. He knows that his shop has the highest quality bagel in the city. He has picked up several customers who previously shopped at a competitor but told him they switched because of his consistent quality. For George's bagel business, this represents a(n)

Question

Quizplus · Accepted Answer

Having the highest quality bagel in the city and gaining customers from competitors due to this quality represents a strength for George's bagel business. It indicates a competitive advantage and a positive attribute internal to the business.

George Is Analyzing the Market for His Bagel Business