In the city, people often personalize their shopping by going to the same stores to purchase their goods. According to sociologists Stone and Gans, why do people do this?

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Stone and Gans argue that people frequent the same stores to create a sense of intimacy for themselves in the otherwise impersonal urban environment. This personalization helps to establish a semblance of community and personal connection.

In the City, People Often Personalize Their Shopping by Going