A face-to-face unstructured interview in which a number of people are interviewed at the same time is known as a
A) focus group.
B) small group interview.
C) case study.
D) group questionnaire.

Question

Quizplus · Accepted Answer

A focus group is a qualitative research method where a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. It involves an interactive and unstructured discussion led by a moderator.

A Face-To-Face Unstructured Interview in Which a Number of People