Why are Likert scales written so that on half of the responses, agreeing with the item means the person has the variable being measured, whereas on the other half, agreeing with the item means that the person does not have the variable being measured?
A) So that there is variety in the questions
B) To reduce the influence of self-promotion
C) To reduce the influence of guessing the hypothesis
D) To reduce the influence of acquiescent responding

Question

Quizplus · Accepted Answer

This approach is used to counteract the tendency of some respondents to agree with statements as presented without fully considering them, known as acquiescence bias. By mixing the direction of the statements, it encourages more thoughtful responses and reduces the likelihood of this type of response bias.

Why Are Likert Scales Written So That on Half of the Responses