A New Business (Scenario)

A New Business (Scenario)
Bassam majored in entrepreneurship and computer science in college. After graduation, he decided to start his own business as an e-business entrepreneur, founding an online B2B reverse auction company called CompuSave.
-After hiring several employees, Bassam requires that each person in this company be involved in studying trends involving new technology, competitors, and customers. These employees are involved in ________.

A) strategic flexibility
B) internal environment
C) strategic management
D) external analysis