Shawarma Rocket (Scenario)
Imagine that you are the president of Shawarma Rocket, a new and successful chain of 100 Lebanese fast-food restaurants. The success you have experienced in the last five years has you thinking of what to do with the business next. Should you expand the business at the current rate? Open new and different restaurants?
-You decide to concentrate on Shawarma Rocket's primary business by only increasing the menu to include new items such as fries and rice bowls. This is an example of what type of growth strategy?

Question

Quizplus · Accepted Answer

Concentration strategy focuses on expanding the existing business by enhancing the current product line or services, which is what Shawarma Rocket is doing by adding new items to its menu.

Shawarma Rocket (Scenario) Imagine That You Are the President of Shawarma Rocket, a Shawarma