Shawarma Rocket (Scenario)
Imagine that you are the president of Shawarma Rocket, a new and successful chain of 100 Lebanese fast-food restaurants. The success you have experienced in the last five years has you thinking of what to do with the business next. Should you expand the business at the current rate? Open new and different restaurants?
-You decide to purchase a local five-store hardware chain because it was a good investment. This is an example of ________.
A) a combination purchase
B) a lateral growth strategy
C) unrelated diversification
D) related diversification
Correct Answer:
Verified
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