Ayoub is considering forgoing the retail side of his business entirely. Instead, he will redirect his resources toward reselling hardware and software and providing systems integration services to governmental and industrial sectors. Such a move would be most representative of which one of Porter's generic strategies?

Question

Quizplus · Accepted Answer

Ayoub's strategy to target specific sectors like governmental and industrial for systems integration services aligns with Porter's Focus strategy, which involves concentrating on a particular market segment or niche.

Ayoub Is Considering Forgoing the Retail Side of His Business