The New Medical Product (Scenario)
You are a marketing manager for your company. The company is planning to introduce a new medical product that has stirred up controversy among certain public groups. Members of your research and development department have pointed out that the company has a history of introducing controversial products successfully. Members of your marketing staff respond by emphasizing that this product is more controversial than any product introduced previously.
-The public groups that oppose the introduction of the new medical product are known as which of the following?

Question

Quizplus · Accepted Answer

Pressure groups are organized groups that seek to influence public policy or business practices, often by lobbying or campaigning, especially when they oppose certain actions or products.