Conflicting Opinions (Scenario)
Two vice presidents were in heated debate. Saadia feels that the traditional form of marketing their company is using isn't working any more and that loyal customers would stay regardless. She feels the company needs to "spice it up a bit" and go after new market share. Majdi disagrees vehemently. He feels the company is doing fine; they have a good base of loyal customers, and new aggressive approaches may lose them without any guarantee of gaining new customers. Regardless of who is right, their battle was causing a stir in the organization. Some felt that conflict like this hurt the company and made it appear weak to employees and stockholders. Others felt that this conflict over marketing strategies was bound to occur eventually and may even help the company. Still others even encouraged such conflict; they think it keeps the company from getting stuck.
-Those in the company who view the conflict over the marketing strategy as bad and harmful have a ________ view of conflict.
A) interactionist
B) human relations
C) traditional
D) conservative
Correct Answer:
Verified
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