Which of the following is true of the lift value in association rule?
A) Its strength is directly proportional to the strength of the association rule.
B) It cannot have a value that is more than 1 to be considered a good minimum.
C) It provides information on the increase of the antecedent given the consequent.
D) It does not require the expected confidence to be calculated.

Question

Quizplus · Accepted Answer

Lift value measures the strength of an association rule by comparing the observed support to the expected support if the antecedent and consequent were independent. A higher lift value indicates a stronger association.

Which of the Following Is True of the Lift Value