Craik and Lockhart proposed the notion that the more deeply we process information, the better it will be remembered. This is the concept.

Name: Craik and Lockhart proposed the notion that the more deeply we process information, the better it will be remembered. This is the concept.
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Craik and Lockhart's theory is known as the "levels of processing" model, which suggests that deeper, more meaningful processing of information leads to better memory retention.

Craik and Lockhart Proposed the Notion That the More Deeply