While having a coffee at Tim Horton's, a friend suggests a new book you should read. Later that day you are at the bookstore and go to buy the book. But you cannot remember the title. As you leave, you walk by the Tim Horton's and the title comes back to you.
This illustrates the principle of

Question

Quizplus · Accepted Answer

The principle of encoding specificity suggests that memory is improved when information available at encoding is also available at retrieval. The context of being at Tim Horton's helped trigger the memory of the book title.

While Having a Coffee at Tim Horton's, a Friend Suggests