Advertisers often develop commercials for alcohol that include young, attractive individuals having a good time so that consumers will learn to associate their product with having a pleasant experience. This would be an example of:

Question

Quizplus · Accepted Answer

This is an example of classical conditioning, where the alcohol product (neutral stimulus) is paired with images of young, attractive individuals having a good time (unconditioned stimulus) to create an association that leads consumers to associate the product with a pleasant experience (conditioned response).

Advertisers Often Develop Commercials for Alcohol That Include Young, Attractive